We are an
A good old
When did “agency” become a bad word? Last we checked, all those experiences and conversations that brands create today are still advertising. Just the latest version of it. And just labeled a little fancier. Here, we understand that it all still revolves around an idea. Which is what agencies have always been responsible for. That’s why we don’t call ourselves digital. We don’t call ourselves traditional. And we haven’t invented something that sounds like we’re trying to be something we’re not. We’re an ad agency. Circa right now.
In fact, we've already hired
us to do work for us.
We debated sending out an RFP for our self promotion pieces, including this site, but in the end, we knew that we were the right agency for the job. Other than a few bouts of self loathing, where we almost fired ourselves, not to mention quite a few heated arguments with us, we’re really quite satisfied with the work we did. In fact, immediately upon seeing this site, we dramatically increased our monthly retainer.
As for who “we” are, we’re a group of people who put being good people right up there with doing great work. It’s true for our clients and it’s true for us internally: when you work with people you genuinely like – you tend to love the work.
We believe in new thinking, and an old-school work ethic.
We believe we have a dog in the fight. A skin in the game.
We believe in hiring good people -- in every sense of the word.
We believe in experiential media, alternative media, engaging media, and that news of traditional media’s death has been greatly exaggerated.
We believe in karma. We launch new products. We design packages and websites and point of sale. We produce radio spots and TV spots. We design apps and Facebook promotions. We stencil sidewalks, shine lights on buildings and make it snow in summer. We do postcards (regular and over sized) and print ads. Yes indeed we use QR codes. And design landing pages. We’ve worked for some of the biggest brands. And some
of the smallest.
We wholeheartedly believe in the raw power of ideas.
THE BEST CLIENTS
AN AGENCY COULD
We’ve been extraordinarily fortunate to have a roster of nothing but good, smart clients – and we’re not just saying that because there’s a chance they may be reading this. It’s actually true.
(Except for this guy named Andrew who works in Steamboat.) We’re sincerely thankful for them and their business and we work extra hard because we don’t want to disappoint them.
Our client roster purposefully runs the gamut across industry and size – helping to keep our team intrigued, our business healthy and our ideas cross pollinating.
Whadya think? We just
made this sh&% up?
It’s actually quite a compelling story about how Xuma came to be and we’d love to share it with you. But it’s a story we just have to tell in person for you to truly appreciate because it involves wild arm movements, a variety of face contortions and an etch a sketch. Suffice it to say, we would not have arrived at our name had it not been for some rather exhaustive primary name research – including mall intercepts. Not to mention we read most of a pamphlet that had this one part about naming.
It will become quite obvious why we chose the name Xuma once you understand the meaning of the word:
456 South Broadway
Denver, CO 80209